Lead capture and routing
Calls, forms, and messages directed to the right person and next action.
CRM and lead automation for electricians
Respond before the lead goes elsewhere.
The call, form, text, and follow-up path should help the office see what came in, who handled it, and whether the job was booked.
Electrical Marketing Crew is the electrician-specialty division of FANNIT. Every service page here is dedicated to one commercial offering with its own scope, process, and answers.
Free · 30 minutes · no obligation · 3–5 spots/month
Keith Eneix, Founder
"Every electrical contractor we work with says the same thing: I know we should be further along. This call is where we figure out why, and fix it."
Start your crm, lead systems & automation plan
A FANNIT strategist will call you within 1 business day.
The real problem
A paid lead still gets lost if the handoff is slow or unclear.
Urgent electrical calls do not wait for manual follow-up. Missed calls, disconnected forms, unclear ownership, and no source tracking leave the office guessing about the work it already paid to attract.
The system
What an electrical lead system includes
Instant response and recovery
Practical text and follow-up paths for missed calls and after-hours contacts.
CRM setup and connection
A pipeline that reflects the electrical jobs, service areas, and stages your office uses.
Source and outcome tracking
A clearer view of where inquiries came from and what happened after the phone rang.
How it works
A clear four-step process for your service board.
Map the current handoff
Trace how an electrical inquiry reaches the office, dispatch, estimate, and booking.
Choose the needed changes
Set routing, response, CRM fields, and ownership rules that solve real gaps.
Build and connect
Implement lead paths around the systems and phone process the team already uses.
Review the booked-work feedback
Adjust the system using outcomes the office can actually see.
Recommended reading
Practical advice before you hire anyone
Read our owner guides for honest framing on strategy, channels, and agency evaluation written for electricians.
electrical lead-handling guide →Buyer comparison
Compare real electrician marketing agencies
See our editorial comparison with disclosed methodology, ownership questions, and no-paid-placement policy.
Read the comparison →Common questions
Answers about CRM, Lead Systems & Automation.
Does lead automation replace the electrical office?
No. It supports a faster, clearer handoff so a person can have the right conversation at the right time.
Can this work with an existing CRM?
The first step is to understand the current tools, phone process, and data quality before deciding what should connect or change.
What is the difference between a CRM and automation?
A CRM holds customer and job information. Automation helps move the lead through response and follow-up steps consistently.
Next step
Talk through your crm, lead systems & automation plan.
Free, 30 minutes, no obligation. We review your market, competitors, and the call types your electrical team wants more of.
Free · 30 minutes · no obligation · 3–5 spots/month
Keith Eneix, Founder
"Every electrical contractor we work with says the same thing: I know we should be further along. This call is where we figure out why, and fix it."
Start your crm, lead systems & automation plan
A FANNIT strategist will call you within 1 business day.